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(later Nike). Knight available Davidson a career in developing charts and graphs for his meetings with Japanese footwear executives. Her achievement with this do the job triggered Davidson designing posters, advertisements, and flyers for your company.[5] In 1971, Knight and his co-founder desired a brand for the new line of working shoes they were being on the brink of introduce. They requested Davidson to design a stripe (business term for your shoe brand) that "had something to carry out with motion".